You know those sugary cereals your children always want you to buy at the grocery store? Where do you think they hear about those? On TV, of course!
A new study from Yale University's Rudd Center for Food Policy and Obesity finds pervasive and aggressive targeting of children in ads for cereal, especially the unhealthiest cereals.
Cereal companies spend nearly $156 million a year marketing to children just on television.
Cereals marketed directly to children have 85% more sugar, 65% less fiber and 60% more sodium than cereals marketed to adults.
The cereal with the worst overall nutrition score was Reese's Puffs, with 41% sugar. Cocoa Puffs and Cap'n Crunch both have 44% sugar.
