EDINA, MN - Hopeful news for anyone worried about going bald; that includes about one in three American men and more surprisingly, the 30 million American women who are losing some of their hair too.
According to ABC News , now there is an innovative new treatment that could help them hide the thinning hair -- with ink.
Good Look Ink is no tattoo parlor, but client Mike Thurnblom is getting ink injected under his skin. The high-tech needle makes tiny irregular marks just like natural hair follicles.
"So here's your actual hair follicles, a technician explained to Mike. "And then up here we have some replicated hair follicles."
Mike has classic male pattern baldness, with the hair receding in front and an empty patch in back.
"It is kind of a depressing feeling," Thurnblom said sadly. "It's something you can't control and it's just changing."
His wife watches as he gets the first of more than 10,000 marks on his scalp.
"It's not very painful, but you notice it," Thurnblom said.
The idea is to make it seem like Thurnblom has a full head of hair, but has just chosen the buzzed look.
Just down the hall, Naseem Mobin is about to get the treatment too. Five years ago, her hair started thinning drastically on top.
"I was so sad. I wanted to cry," Mobin said. "Every time I go out I wear hat all the time, try to cover up whatever I can."
Mobin's treatment takes all day, 8 hours, because the goal is to mark her entire head so there's no longer a contrast between her dark hair and white scalp.
"I'm excited to see what it looks like now," Mobin smiled.
ABC News reports both procedures were being performed at a company outside Minneapolis called Good Look Ink.
"A lot of people thought, what? You're doing what?," Good Look Ink owner Darrin Gerr explained.
Gerr and his partner say they perfected the hair replication process on themselves. Good Look Ink has treated about a thousand people since 2008.
"The seeing-is-believing aspect is the true test and that's why we've been able to be doing this today and that's why people are leaving here happy," Gerr said.
"It was amazing the transformation that I seen," Mobin said. "It looked so much better. I love it!"
According to ABC News Consumer Correspondent Elisabeth Leamy's report, Naseem's new do was even convincing to their ultra closeup camera.
"It looks like a full head of hair," Leamy concluded.
Now, Mike's turn.
"How do you like it," Leamy asked.
"I really like it. It's so natural, Thurnblom smiled. "Nobody has noticed yet."
But it sure is noticeable when you look back at Mike's before pictures, and contrast them with the ones taken afterward.
Once again, ABC News used a closeup camera to see if we can detect anything artificial.
"I want to see if I'm convinced and I am," Leamy said.
The final test is whether Mike's wife likes his new look.
"It looks really, really natural and wow," Mike's wife Michelle Thurnblom giggled. "Yes, definitely! I think it's turned out great."
Cosmetic Transdermal Hair Replication is offered by a handful of U.S. companies.
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