As the Baltimore Ravens and San Francisco 49ers prepare for Sunday's Super Bowl, we're already getting a sneak peak at the other high profile "game" of the night - the battle over who has the best Super Bowl commercial.
In recent years the quest to find the commercial that can match the success of Apple's "1984" or Chrysler's "Eminem" ads has shifted online, where advertisers are hoping their commercial turns into a viral video before the game even begins.
Well, this year, old favorites like Anheuser-Busch/Budweiser and GoDaddy.com are already back in the game, but we will also be seeing some new contenders.
We've compiled some of the ones that have caught or eye, and you can check them out below.
Anheuser-Busch/Budweiser is expected to have multiple commercials during the big game again this year, including the iconic Clydesdales, but the company is also using their spots to launch a new product. Known as Black Crown, the company has released two teasers online to wet the appetites for the commercial during the Super Bowl
Budweiser Black Crow - Debut
Budweiser Black Crow - Arrival
Chrysler is coming off of two Super Bowls where they have wowed viewers, first with their Eminem "This is What We Do" commercial, and then Clint Eastwood's "Halftime in America" spot, so the stakes are high for the automaker. However, it's not yet clear what they'll be doing this year! In fact, we may not find out until it airs on Sunday. Stay tuned!
Volkswagen is another Super Bowl success story, with many people considering their 2011 ad, which featured a miniature Darth Vader, one of the best in recent years. Check out this year's campaign below.
Doritos has once again turned to their customers to produce their Super Bowl commercial, as part of their wildly successful Crash the Super Bowl contest. You can check out the finalists and vote for your favorite on the Doritos Facebook page.
Mercedes is playing it cagey with their Super Bowl commercial for their new CLA sedan, having released a series of teaser spots, including one featuring Kate Upton. Check it out below.
Coca Cola is asking for your help to create their Super Bowl commercial, or, at least how it ends. The company has posted a spot that features a mash-up of almost every style of movie online and will unveil the audience selected ending on Super Bowl Sunday.
©2007 The E.W. Scripps Co. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.