Anti-smoking ads with graphic portrayals of former smokers will be back on TV in 2013
(CNN)
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Posted: 08/07/2012
WASHINGTON - The federal government says one of its graphic ad campaigns was such a success, its bringing it back to encourage you to kick the habit.
The ad, showing diseased smokers, ran for 12 weeks in spring and early summer. It aimed to get 500,000 people to try to quit, and 50,000 to stop for good.
The director of the Centers for Disease Control and Prevention says the initial results suggest the impact was greater than their goal.
The Centers for Disease Control and Prevention does not have numbers on the number of people who actually quit or tried to quit smoking from the ads.
It will run again at some point in 2013. The CDC spent $54 million on the first round of public service announcements.
Click here to learn more about the program (www.cdc.gov/tobacco/tobacco_control_programs/index.htm)
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
PRINT
