CINCINNATI - L'Oreal is under fire from the FDA for using language like "stimulate cell regeneration" and "boost the activity of genes" to advertise its skincare items.
US regulators told the world's largest cosmetic company to stop advertising its products using language that makes them sound like drugs.
In the FDA's letter to the company the following Lancome products were named:
Genifique Repair Youth Activating Night Cream and Absolue Eye Precious Cells Advanced Regenerating and Reconstructing Eye Cream.
The FDA said failure to fix the advertising claims could lead to enforcement actions, such as seizure of the products and injunctions against their manufacturers and distributors.
L'Oreal manufacturers Lancome.
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